exam 3 questions

1. Which one is these is NOT on of the three exposure patterns?

A. Continuous
B. Pulsating
C. Flighting
D. Occasionally

ANSWER-D. Occasionally

2. A _______ takes place when the maufacturer pays the retailer for special product displays, advertisements, price cutts, or some other promotional activity.

A. Billback
B. Rebate
C. Refund
D. Coupon

ANSWER-A. Billback

3. T or F Consumer sales promotions are the incentives aimed at a firm's customers.

ANSWER- T

4. What does FSI stand for?

A. Free Standing Incentives
B. Free Standing Inserts
C. Free Standing Intergrated Marketing
D. Free Standing Inter-communication

ANSWER-B

5. Which of these are NOT one of the five types of coupons?

A. Instant Redemption
B. Bounce Back
C. Response Offer
D. Rebate and Refund

ANSWER-D