When they are talking about buying/joining a brand, it seems that Americans are looking to relate to a brand, and have faith in a certain brand. Advertisers need to relate companies to the American people so they can become loyal to a brand. Some common elements consist of relating to certain groups. Linking advertising to one's emotions is a big factor when it comes to getting someone's attention. If advertisers can relate to different emotions that society feels, then they have a good chance of reeling in customers. The problem today seems that advertisers are trying way too hard to get their ads out there. Everywhere you go, there are ads. TONS AND TONS OF ADS. I liked the clip in Time Square in NYC. People are almost attacked with ads. Everywhere someone looks, you will most likely be looking at some sort of ad.
I think we are headed into an overload of advertising. I think if advertising stays on the same track it's on right now, people will not know what to buy. Advertising seems to be getting more and more persuasive, and in the future, so many ads may be so persuasive that consumers may not know what to buy and where to buy it from because they will be unable to make their minds up. I do like that advertisers are doing more research to understand consumers mind sets much better. It seems to be very effective. It can also seem like advertisers may be getting too deep into it though. All of these different groups and sessions that get set up to help just start an ad campaign may be helpful, but I also think that this may overwhelm some people, and it can turn out to not be helpful at all.
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