Test 2 Questions

1. What is a gate-keeper and what do they do?

a. Members of the organization who actually use a good or service.
b. Individuals who have the responsibility of making the purchase.
c. Individuals who control the flow of information to members.
d. Authorize purchases.

ANSWER: C

2. In the term S.W.O.T, what does the "O" stand for?

a. Opportunities
b. Outsiders
c. Opinions
d. Over-Achieve

ANSWER: A

3. What is the standard commission made by an advertising company?

a. 20%
b. 15%
c. 17.5 %
d. 45%

ANSWER: B


4. Which one of these is NOT one of the seven popular appeals?

a. Fear
b. Sex
c. Rationality
d. Drama

ANSWER: D