The store I went to was Hot Topic in the mall. I've been in this store before, but not exactly because I wanted to be in there. I feel that a lot of there items in the store are directed towards a certain personality, which isn't my personality. There are a bunch of items in the store that were eye appealing, but the clothing is a tighter fit, and I personally do not like my clothes that tight.
The workers there seemed like they wanted to help me out, but really didn't put forth great effort. The store was not busy by any means. They probably looked me up and down and realized that I probably wasn't going to buy anything from the store, seeing that my attire was different than what they sell there.
The Ambiance there was noisy, rowdy music. Music I'm not too into, but it was turned up the entire time. There were tons of different t-shirts up on the wall in plastic containers so shoppers can see what the logo is on the front. There are many different items pertaining to different bands. There was also a lot of jewelry in the store for people that have a variety of different piercings.
My perception of the store remained the same. I really didn't expect to get anything there, nor did I expect to seem too interested in the items there. Would I go there again? Sure I would. There were some t-shirts that related to different comic book characters...lots of colors. I thought some of those looked cool, but the sizes were all way to small for me to wear.

exam 3 questions

1. Which one is these is NOT on of the three exposure patterns?

A. Continuous
B. Pulsating
C. Flighting
D. Occasionally

ANSWER-D. Occasionally

2. A _______ takes place when the maufacturer pays the retailer for special product displays, advertisements, price cutts, or some other promotional activity.

A. Billback
B. Rebate
C. Refund
D. Coupon

ANSWER-A. Billback

3. T or F Consumer sales promotions are the incentives aimed at a firm's customers.

ANSWER- T

4. What does FSI stand for?

A. Free Standing Incentives
B. Free Standing Inserts
C. Free Standing Intergrated Marketing
D. Free Standing Inter-communication

ANSWER-B

5. Which of these are NOT one of the five types of coupons?

A. Instant Redemption
B. Bounce Back
C. Response Offer
D. Rebate and Refund

ANSWER-D

Blog 8-VIDEO

When they are talking about buying/joining a brand, it seems that Americans are looking to relate to a brand, and have faith in a certain brand. Advertisers need to relate companies to the American people so they can become loyal to a brand. Some common elements consist of relating to certain groups. Linking advertising to one's emotions is a big factor when it comes to getting someone's attention. If advertisers can relate to different emotions that society feels, then they have a good chance of reeling in customers. The problem today seems that advertisers are trying way too hard to get their ads out there. Everywhere you go, there are ads. TONS AND TONS OF ADS. I liked the clip in Time Square in NYC. People are almost attacked with ads. Everywhere someone looks, you will most likely be looking at some sort of ad.
I think we are headed into an overload of advertising. I think if advertising stays on the same track it's on right now, people will not know what to buy. Advertising seems to be getting more and more persuasive, and in the future, so many ads may be so persuasive that consumers may not know what to buy and where to buy it from because they will be unable to make their minds up. I do like that advertisers are doing more research to understand consumers mind sets much better. It seems to be very effective. It can also seem like advertisers may be getting too deep into it though. All of these different groups and sessions that get set up to help just start an ad campaign may be helpful, but I also think that this may overwhelm some people, and it can turn out to not be helpful at all.

Test 2 Questions

1. What is a gate-keeper and what do they do?

a. Members of the organization who actually use a good or service.
b. Individuals who have the responsibility of making the purchase.
c. Individuals who control the flow of information to members.
d. Authorize purchases.

ANSWER: C

2. In the term S.W.O.T, what does the "O" stand for?

a. Opportunities
b. Outsiders
c. Opinions
d. Over-Achieve

ANSWER: A

3. What is the standard commission made by an advertising company?

a. 20%
b. 15%
c. 17.5 %
d. 45%

ANSWER: B


4. Which one of these is NOT one of the seven popular appeals?

a. Fear
b. Sex
c. Rationality
d. Drama

ANSWER: D

BLOG 6

Please view the video and leave comments about what you feel about it and if the video is effective in binge drinking awareness. Also, please fill out the survey.


VIDEO
http://www.youtube.com/watch?v=Betm3NlBqc4

SURVEY
http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

3 test questions

1. Which is not one of the 4 P's in the marketplace?
a. Price
b. Product
c. proximity
d. promotion

ANSWER- C

2. What is the third part of the communication process?
a. decoding
b. transmission device
c. encoding
d. sender

ANSWER- B

3. The "T" in S.M.A.R.T. stands for...
a. time limit
b. transmission
c. today
d. technology

ANSWER- A

branding

Before I bought my Ipod, I really wasn’t sure if I wanted to spend that money. As bad as I wanted one, it was 250 dollars, and that’s a nice amount of money to a college student. The brand name of the product is Apple. When I first think of an Ipod, I think of how cool I think they are, how small they are, how I can put movies and photos on the Ipod, how much space the Ipod has, and the different things I can use it on at my home. The thing that shaped my perception about and Ipod the most would definitely be seeing all my friends that have an Ipod and how much they love having them. They all told me that they really enjoy having it, and they are very convenient.

Some top ten things from brandtags.net

Amazing
Awesome
Beautiful
Best
Clean
Computer
Cool
Creative
Design
Expensive

The perception I have and the perception on brandtags.net are very similar. I feel the same way about the Apple Ipod. All 10 of these words apply to my perception of Apple Ipod. It’s just about exactly what I think about Apple and their Ipods.