The store I went to was Hot Topic in the mall. I've been in this store before, but not exactly because I wanted to be in there. I feel that a lot of there items in the store are directed towards a certain personality, which isn't my personality. There are a bunch of items in the store that were eye appealing, but the clothing is a tighter fit, and I personally do not like my clothes that tight.
The workers there seemed like they wanted to help me out, but really didn't put forth great effort. The store was not busy by any means. They probably looked me up and down and realized that I probably wasn't going to buy anything from the store, seeing that my attire was different than what they sell there.
The Ambiance there was noisy, rowdy music. Music I'm not too into, but it was turned up the entire time. There were tons of different t-shirts up on the wall in plastic containers so shoppers can see what the logo is on the front. There are many different items pertaining to different bands. There was also a lot of jewelry in the store for people that have a variety of different piercings.
My perception of the store remained the same. I really didn't expect to get anything there, nor did I expect to seem too interested in the items there. Would I go there again? Sure I would. There were some t-shirts that related to different comic book characters...lots of colors. I thought some of those looked cool, but the sizes were all way to small for me to wear.

exam 3 questions

1. Which one is these is NOT on of the three exposure patterns?

A. Continuous
B. Pulsating
C. Flighting
D. Occasionally

ANSWER-D. Occasionally

2. A _______ takes place when the maufacturer pays the retailer for special product displays, advertisements, price cutts, or some other promotional activity.

A. Billback
B. Rebate
C. Refund
D. Coupon

ANSWER-A. Billback

3. T or F Consumer sales promotions are the incentives aimed at a firm's customers.

ANSWER- T

4. What does FSI stand for?

A. Free Standing Incentives
B. Free Standing Inserts
C. Free Standing Intergrated Marketing
D. Free Standing Inter-communication

ANSWER-B

5. Which of these are NOT one of the five types of coupons?

A. Instant Redemption
B. Bounce Back
C. Response Offer
D. Rebate and Refund

ANSWER-D